• SME Market Access Program
• Project Design and Strategy
• Training and Facilitation
• ICT Solutions
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WHL Consulting is a specialized sustainable development consulting firm, specializing in market access for smallscale tourism industry enterprises. WHL Consultng is the capacity building and development arm of the WHL Group (Worldhotel-link.com Limited) and is committed to the principles of sustainable development while specializing in market access strategies for the tourism industry. The WHL Group emphasizes responsible travel and keeping things local by focusing on online marketing and distribution of small-scale travel product from the developing world and off the beaten track destinations. WHL Consulting, specifically, improves tourism development by working directly with these small-scale product providers such as smaller local hotels, guesthouses, bed and breakfasts, home stays, community-tourism businesses, cultural tourism enterprises, local tour operators and activity providers to:

• Assess online market readiness
• To develop high quality digital content needed for global distribution in the online world
• To build operational capacity
• To assess their energy efficiency

WHL Consulting has a strong commitment to sustainable travel and ensures that sustainable development principles are core to all of the consulting and training work we do, whether for public or private sector clients.

Putting these small businesses online and trying to connect them directly to the global market does not happen automatically and involves many challenges such as local infrastructure issues, language, a lack of quality (or any) digital content to put online, no knowledge of distribution options and commissioning, poor business skills, let alone the issues with the quality of the product itself. There is a desperate need in most destinations to make sure that product being sold is in fact "sellable" and that the tourism service providers are able to consistently deliver a product that meets the customer's expectation. Addressing this need is at the genesis of WHL Consulting, and all of our specialized products and programs are configured to generate maximum market-driven results.

WHL Consulting differentiates itself in the very competitive tourism consulting arena by providing services which both leverage from a strong technology underpinning and have immediate commercial application. To this end WHL Consulting works very closely with the WHL Group in most markets. whl.travel provides the e-commerce market access platform and the market signals needed to drive change and a move up the value curve. WHL Consulting then can leverage this and other channels to market in order to deliver targeted assistance.

WHL Consulting works with a wide variety of partners to create the best project outcomes. Recently WHL Consulting has begun taking general management consulting assignments related to the tourism industry and is leveraging the unique relationship with the private sector in order to provide a fresh perspective in sustainable tourism development.

Interested in our work, but not sure how to get started in your destination. WHL Consulting is adept at project design and strategy development for market access projects.

WHL Consulting is currently hiring for short-term and long-term positions. Click here for a listing of open positions.

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