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WHL Consulting Addresses Audience at Geotourism Summit

The National Geographic Center for Sustainable Destinations co-sponsored by The Inter-American Development Bank ran an Ashoka Changemakers competition called the Geotourism Challenge 2009: Power of Place. This past week the competition came to a head and a Geotourism Summit was held in Washington DC. The event was held over 2 days and the WHL Group was represented by CEO of the group, Len Cordiner; Zachary Rozga, CEO of WHL Consulting and Alexander Bashian, Renewable Energy and Finance Expert of WHL Consulting.

The first day was dedicated to presentations and discussion from the finalists and judges including a keynote presentation by author, James Gilmore about the Experience Economy. The second day was by invite only and included key players from the private sector including entities like Google, Microsoft, Amadeus, MTV, Sabre Holdings, UNESCO, UN Foundation and Rainforest Alliance amongst others. Zachary Rozga was one of the featured presenters at the function which aimed to bring the private sector into the development process for the MIF Sustainable Tourism Cluster. Zachary presented the public-private partnership project that will bring Market Access to the a large number of SME accommodation providers in the MIF Sustainable Tourism Cluster.



The presentation was well received by all attendees and many were eager to meet with Len and Zachary throughout the day to learn more about the whl.travel system and WHL Consulting's Market Access Program.