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  8/30/2010 Video of Happy SMEs in Ouro Preto Region, Brazil 8/8/2010 WHL Consulting and Tourism Development Bank Nominated for Innovation 8/4/2010 The Tourism Development Bank Goes Live! 7/30/2010 PRESS RELEASE: WHL Consulting to sponsor Hospitality Campus in Invisible Schoolhouse 7/12/2010 WHLC Seeks an expert to assist with Online Distribution Module  |
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WHL Consulting to Work with the Bahamas Hotel Association with Market Segmentation of the Out IslandsThe project objective is to identify, from a market-based perspective, the segmentation of the different destinations in the “Out Islands” of the Bahamas. The project is a part of the Sustainable Tourism Entrepreneurial Management and Marketing (STEMM) project which is a program funded by the Inter-American Development Bank and the Multi-lateral Investment Fund. This segmentation will strengthen marketing efforts and thus the market access potential for MSMEs in these destinations. This segmentation will provide the basis for a branding and marketing strategy for stakeholders including the Ministry of Tourism and Aviation in the Bahamas. The project will include a 2 week visit by WHL Consulting principle's Zachary Rozga and Jodi McKeeman to visit 8 of the islands of the Bahamas. Zachary said that he is excited by this project as it is the first for WHLC in the North America and Caribbean region. |
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