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WHL Consulting case study for Livingston, Zambia

SMART Program - Cape Verde

Country and region: Cape Verde, Africa Region

Project date: 10/10/2007

Client: IFC, Pep Africa

Managed a pilot program to develop WHL e-marketplaces in five countries in Africa. The programme was a part of a grant that WHL won from the IFC out of Washington as a part of the spin-off agreement for the WHL Group from the World Bank Group. The IFC was interested in stimulating the WHL business model on the continent of Africa and selected a diverse array of destinations to feature as a part of the project in order to create a foothold for WHL in West Africa, East Africa and Southern Africa. In each implementation there was a public and private stakeholder consultations to assist with targeting local partners.

In Cape Verde the project also included further support from IFC and Millennium Development Corporation of Cape Verde on an additional capacity building program.

The final result of the project was the development of http://www.capeverde-tours.com/.

Cape Verde tourism development, market access, sustainable development, WHL Consulting

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