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  8/30/2010 Video of Happy SMEs in Ouro Preto Region, Brazil 8/8/2010 WHL Consulting and Tourism Development Bank Nominated for Innovation 8/4/2010 The Tourism Development Bank Goes Live! 7/30/2010 PRESS RELEASE: WHL Consulting to sponsor Hospitality Campus in Invisible Schoolhouse 7/12/2010 WHLC Seeks an expert to assist with Online Distribution Module  |
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Tourism E-commerce Development in Sapa, VietnamCountry and region: Vietnam, Southeast Asia and the Pacific RegionProject date: 6/21/2006 Client: SNV, IFC MPDF The project in the Mekong Delta was sponsored by SNV and was undertaken to bring e-commerce to the Northern most part of Vietnam. The intention was to spur more independent travel to the little visited region. Preparation of project: First an initial feasibility and scoping study was taken to estimate the viability of a portal in the destination and how to best segment the destination. Next a portal business plan was developed with financial projections and recommendations for length of support. Implementation of portal: A visit to the destination was undertaken to brief the tourism industry through a number of spot assessments of suppliers (visual checks) and conducting industry awareness workshops. Then a search for the local whl.travel marketplace operator (MPO) was conducted through a public tender process including one-on-one interviews. Once the selection was made face-to-face training of MPO took place on the use of WHL systems, working with SME suppliers, content collection and web marketing. Virtual support: The support to the development of the sites were agreed in the business plan for 12 months and included supervision of site development, assistance in loading content, sourcing and resizing photos. The end result of the project was the launch of the site http://www.sapa-hotels.com/  Back to projects list |
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