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WHL Consulting case study for Livingston, Zambia

SMART Program - Senegal

Country and region: Senegal, Africa Region

Project date: 12/11/2007

Client: IFC, Pep Africa

Managed a pilot program to develop WHL e-marketplaces in five countries in Africa. The programme was a part of a grant that WHL won from the IFC out of Washington as a part of the spin-off agreement for the WHL Group from the World Bank Group. The IFC was interested in stimulating the WHL business model on the continent of Africa and selected a diverse array of destinations to feature as a part of the project in order to create a foothold for WHL in West Africa, East Africa and Southern Africa. In each implementation there was a public and private stakeholder consultations to assist with targeting local partners.

The final result of the project was the development of two portals: http://www.dakar-travel.com/ and http://www.saly-travel.com/.


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