WHL Consulting homepage
 
WHL Consulting case study for Livingston, Zambia

SMART Program - Swaziland

Country and region: Swaziland, Africa Region

Project date: 9/12/2007

Client: IFC, PEP Africa, USAID SWEEP

Managed a pilot program to develop WHL e-marketplaces in five countries in Africa. The programme was a part of a grant that WHL won from the IFC out of Washington as a part of the spin-off agreement for the WHL Group from the World Bank Group. The IFC was interested in stimulating the WHL business model on the continent of Africa and selected a diverse array of destinations to feature as a part of the project in order to create a foothold for WHL in West Africa, East Africa and Southern Africa. In each implementation there was a public and private stakeholder consultations to assist with targeting local partners.

In addition to the support from the IFC SMART Program, additional support was included in Swaziland by Technoserve Swaziland with a precursor program to their widely successful Believe, Begin, Become campaign.

The final result of the project was the development of http://www.swazi.travel/.

Swaziland tourism development, Swaziland tourism, WHL Consulting

Back to projects list

2008 WHL Consultancy. All rights reserved. No part of this web site may be reproduced without our written permission.