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WHL Consulting case study for Livingston, Zambia

SMART Program - Tanzania

Country and region: Tanzania, Africa Region

Project date: 12/11/2007

Client: IFC, Pep Africa

Managed a pilot program to develop WHL e-marketplaces in five countries in Africa. The programme was a part of a grant that WHL won from the IFC out of Washington as a part of the spin-off agreement for the WHL Group from the World Bank Group. The IFC was interested in stimulating the WHL business model on the continent of Africa and selected a diverse array of destinations to feature as a part of the project in order to create a foothold for WHL in West Africa, East Africa and Southern Africa. In each implementation there was a public and private stakeholder consultations to assist with targeting local partners.

In Tanzania the project also included further support from Tanzania Private Sector Foundation (an entitiy managing the World Bank Private Sector Competitiveness Project) on an additional capacity building program.

The final result of the project was the development of two portals: http://www.holiday-zanzibar.com/ and http://www.tour-tanzania.com/. Two more sites are currently under re-development in the Northern Circuit for Arusha (including Serengeti and Ngorogoro Crater) and for Moshi (including Kilimanjaro).


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