• SME Market Access Program
• Project Design and Strategy
• Training and Facilitation
• ICT Solutions
• SME Energy Solutions

Project Design and Strategy

Project Scoping Studies

In many cases WHL Consulting has been asked to undertake a short assignment in the destination of interest to undertake a field-based scoping study to enable the development partners to appropriately resource a market access project. Depending on the size of a destination the scoping study can take from 4 days to 2 weeks.

For example, in one such scoping study for a project we undertook for the IFC in the West Balkans, our team spent 2 weeks in the region visiting four countries, meeting with industry leaders, public sector role players and with a variety of SMEs.

Contact us for more information on having a scoping study done in your destination.

Development Project Design and Strategy Creation
 
WHL Consulting’s focus is in developing solutions for assisting a destination to grow or for helping SMEs in a destination to gain more clients. Very often these interventions are part of larger development projects that require donor support and many of the concepts are very new to project managers and designers. In many cases it is prudent to bring WHL Consulting in to assist in designing the optimal market access strategy for the local conditions.
 
We use our considerable experience in emerging destinations and the online travel market and our up to date market intelligence and knowledge of the travel landscape to:

• Assist donors to design effective programmes and strategies to support tourism SME growth and market access that will achieve the highest return to targeted beneficiaries
• Help Governments to identify and prioritise the necessary areas of intervention in their SME support programmes, in terms of achieving “quick wins” as well as medium to long term support goals
• Support small businesses in making sense of the rapidly evolving travel landscapes and in designing effective online marketing and selling strategies to access the global market place

In addition to our specialist knowledge of the tourism industry, project design and management capabilities within WHL Consulting include participatory logical design, monitoring and evaluation, project management, technical and logistical support for field implementation.

Contact us for more information on our work in project design and management for donor partners.

Commercial Applications

WHL Consulting has spent the better part of the past five years working in very challenging, yet extremely interesting destinations, such as Banda Aceh in Indonesia or Fort Dauphin in Madagascar. In many cases WHL is pioneering Independent Travel to these destinations and through this process WHL Consulting has amassed a wealth of knowledge that is indespensible in working in these underdeveloped environments.

• Advise firms which have traditionally worked in developed markets on increasing their product base to include more developing or emerging destinations and niche segments
• Assist firms which have predominately worked in the wholesale market to tap into the growing Independent Travel Market especially in developing and emerging destinations
• Advise firms which are new entrants into the online travel space with generating distribution into emerging demand markets and helping to grow their supply base

Additionally, WHL Consulting's parent company, WHL, has developed a brand new way of doing business online through an "online / offline franchise model" that has replication potential across a wide variety of industries.

Contact us for more information on the potential commercial applications of the unique position of the WHL Group.