• SME Market Access Program
• Project Design and Strategy
• Training and Facilitation
• ICT Solutions
• SME Energy Solutions

Training and Facilitation

Market Access Training Seminars

The WHL Consulting Market Access Training Seminars were developed to train small accommodation providers about market access options they need to leverage to succeed in today’s very competitive environment. We explain about working with local destination marketing sites; with inbound tour operators; with package tour operators; with online marketing platforms; and with their own web site. There is much to learn here from the basics of contracting and commission sharing through to the challenges of working with multiple channels and how to optimise yields. The intention is to teach the small local accommodation providers to develop and define a strategy that best meets their unique needs.

WHL Consulting’s experience is that the delivery of these seminars as an integral part of the SME Market Access Program results in increased listings of the SMEs in online market places, increases the chances of success in these market places, and develops additional business relationships between the SMEs and tour operators.

To date WHL Consulting has developed four distinct courses based on:

1. Market Access for Accommodation Providers (2-day course) - Aimed at Nearly Market Ready Accommodation Providers
2. Accommodation Provider Management Introductory Course (1-day course) - Aimed at new entrants or Not Market Ready Accommodation Providers
3. Market Access for Tour and Activity Providers (1-day course) - Aimed at new entrants
4. Market Access for Community Based Tourism Providers (1-day course) - Very basic blend of courses 1 & 2

These seminars can be delivered independently or in conjunction with the WHL Consulting Market Access Program. For a sample syllabus of our signature 2-day Market Access for Accommodation Providers please click here.

Please visit the SME Market Access Program section of this website for more information.


Facilitation

WHL Consulting has a number of experts on staff in a variety of areas and have asked to be guest speakers at a variety of events from donor conferences and seminars to industry forums and trade shows.

Please contact us to enquire about booking WHL Consulting to speak at your next tourism event.